The Brain Quanta Project
The Brain Quanta Project is a long-term effort to define, measure, and legitimize Brain Capital as the core asset of the 21st-century economy.
Today, nearly everything that drives value—ideas, insight, learning, decisions—is powered by the human mind. Yet we have no widely accepted metric for the quality, resilience, or productive capacity of the brain itself.
As a result, we mis-price risk, misallocate capital, and overlook what matters most.
The Brain Quanta Project brings together economists, neuroscientists, philosophers, policymakers, and advocates to build a new measurement standard from the ground up—something credible enough to reshape balance sheets, policy models, and investment decisions.
Because what we can’t measure, we will continue to undervalue.
And in a brain-powered economy, that’s a failure we can’t afford.